This is bananas. 2025 has truly been our best year yet, and I can’t put into words how much your support means to me (and Kristen)!! This is the first year we feel real.. and every like, comment, share, message, & purchase feels personal. It reminds us that there are real people on the other side of this screen..and that we get to build something special with you.
Each year, we grow a little more as a brand and as people. In 2026, we want that growth to feel grounded and intentional. That means making a few meaningful shifts:
• Adjusting our BFCM sale so we can protect time with our families
• Giving more to charity - something that has always mattered to us
• Reshaping our PR and influencer program to prioritize the people who already pour into this community
We’re also bringing back ombrés, expanding our naturals, and introducing new variations so our lineup feels inclusive, thoughtful, and reflective of the real people who wear our products.
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If there’s anything you want us to know as we head into the new year, I’m all ears. Your feedback, ideas, stories, & wins help shape this brand more than you know.
You can always reach me by email or DM. I genuinely love hearing from you, and I’m so grateful you’re part of this community <3
Thank you for being here. It means everything.
-Hailee
